If you want to purchase the Tosot brand of premium air-conditioning systems including the box types, don’t go to the appliance centers at the malls as they are not available there.
“As selling in malls is expensive and necessarily adds to selling prices, Tosot Philippines opted to sell its products in an exclusive showroom or through an ecommerce firm, Lazada, which is promoting and selling its products online,” said Tosot Philippines general manager Tom Balete at the brand’s recent media launch. Its showroom is located at 2162 F.B. Harrison Street, San Jose, Pasay City.
Tosot is a global leader in air-conditioning systems and appliances, which is bringing its line of innovative products to the Philippine market. It is the premium brand of Gree, said to be the biggest manufacturer of residential air-conditioners in the world.
Balete said the interest of Filipino consumers to upgrade their appliances is a direct result of the growth in the country’s retail sector marked by the increase in the number of middle-class families.
Tosot Philippines intends to compete in the segment of the market which demands innovative and premium solutions for air-conditioners, in response to growing consumer sentiment for quality brands.
“Tosot’s entry to the Philippines couldn’t come at a better time. We want to be that alternative premium brand of air conditioners, and we will compete in terms of providing really technologically advanced products that will set the bar for air conditioners, especially in terms of energy consumption and area acoustics,” Balete said.Tosot’s product lines use the best technology available today.
He said Tosot Philippines will also place priority on products that are ecologically friendly. The brand prides itself on using R-32 and R-410A refrigerants in its air-conditioning units. These special refrigerants do not contribute to ozone depletion, and allow for lower power consumption and lesser impact on global warming.
Tosot also uses the inverter air-conditioning system that consumes less electricity compared to conventional air-conditioning units. This means less energy, reduced production costs and an environment-friendly business.
In line with this new direction, Tosot, which aims to be the leading air-conditioning brand in the country, partnered with Lazada and with various institutions like Don Bosco Technical Institute. It will get student-trainees for a five-month training program. In turn, the company provides scholarships to these trainees as part of their corporate social responsibility.