Global air-conditioning and appliance giant Tosot is making its initial foray in Southeast Asia through the Philippine market where it looks to capitalize on the country’s increasing consumer spending power.
Tosot vowed to bring to the country its line of innovative products after the company was officially launched locally last week.
Tosot Philippines general manager Tom Balete said the brand intends to compete in the segment of the market which demands innovative and premium solutions for air conditioners.
Balete said the company’s foray in to the Philippines is in response to the growing consumer sentiment that prefers quality air conditioner brands instead of the usual cheap but low quality products that flood appliance centers.
“We have been observing the market for years now. We noticed that in the past couple of years, many families and businesses have started to upgrade their air conditioning systems to something that goes beyond cooling their rooms. They want efficiency and quiet that cheaper products don’t have,” he said.
Balete said the interest of Filipino consumers to upgrade their appliances is a direct result of the growth in the country’s retail sector marked by the increase in the number of middle class families.
He said such improvement in consumer spending power has allowed premium brands worldwide to enter the Philippine market.
“Tosot’s entry to the Philippines couldn’t come at a better time. We want to be that alternative premium brand of air conditioners and we will compete in terms of providing really technologically advanced products that will set the bar for air conditioners, especially in terms of energy consumption and area acoustics,” Balete said.